23. From 5-10 percent sustainability to 90-95 percentLead firms are increasingly committing themselves to bringing sustainability from niche market shares to a mainstream position. Although standards and certification schemes have been instrumental in conversion to and compliance with sustainable practices, certification alone is not the end-game. Achieving mainstream sustainability requires new institutions and support through business model re-design which enable companies to reinvent their approach to the mainstream.
In this workshop two sustainability frontrunners, with contrasting approaches to mainstreaming will present their case: Ahold (the Netherlands), with a third party certification based strategy and the BAMA group (Norway), with a privately defined company policy on sustainability. Subsequently a panel of experts from Wageningen University, The Sustainability Consortium, SIM/GSCP, and the Ministry of EL&I will reflect upon the business cases. Analyzing and systematically sharing best (business) practices can help us to better understand, design and implementation of the processes of change in order to make businesses future proof.
Key questions to be addressed are:
- What is the potential of the business model, which corresponds with the business strategy, in hitting the mainstream?
- What are potential supply chain implications?
- What are general impacts to cost and revenue structures?
Speakers
Anne van der Wal, Director Sourcing Intelligence, Development and Sustainable Trade, Ahold European Sourcing
BAMA GROUP Oyvind Brisa, CEO of Bama Gruppen.Lead firms are increasingly committing themselves to bringing sustainability from niche market shares to a mainstream position. Although standards and certification schemes have been instrumental in conversion to and compliance with sustainable practices, certification alone is not the end-game. Achieving mainstream sustainability requires new institutions and support through business model re-design which enable companies to reinvent their approach to the mainstream.
In this workshop two sustainability frontrunners, with contrasting approaches to mainstreaming will present their case: Ahold (the Netherlands), with a third party certification based strategy and the BAMA group (Norway), with a privately defined company policy on sustainability. Subsequently a panel of experts from Wageningen University, The Sustainability Consortium, SIM/GSCP, and the Ministry of EL&I will reflect upon the business cases. Analyzing and systematically sharing best (business) practices can help us to better understand, design and implementation of the processes of change in order to make businesses future proof.
Key questions to be addressed are:
- What is the potential of the business model, which corresponds with the business strategy, in hitting the mainstream?
- What are potential supply chain implications?
- What are general impacts to cost and revenue structures?
Speakers
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